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I had myself a quandary here: which one was indeed worse? Sk8er Boi has lyrics that have been proven to cause irreparable brain cell damage, but Moves Like Jagger has… moves like Jagger. I later kvetched to a friend of mine how Sk8er Boi was so bad it could be played to make kidnappers drop their weapons, and she astutely responded that as bad as Avril’s ditty was, Maroon 5’s Moves Like Jagger was worse. A few days ago, when I thought the music at the gym couldn’t get any worse, I heard from out of the past the Avril Lavigne song “Sk8er Boi.” I thought to myself at once: this is the worst pop song ever. It seems no matter how loud I blast music I like on my iPod, I can’t wholly drown out the ubiquitous caterwauling of Katy Perry and Adele. As I go about my daily life, I can usually avoid all pop music pretty well, but there’s one place where I’m unavoidably saturated in it: the gym. Back when I was an impressionable tween, I used to think “I never want to be one of those old timers who don’t care about new music!” Now I’m proud that I don’t know the melodies to any Justin Bieber songs and I’m not exactly sure who or what Nikki Minaj is. I'm not saying throw out the individual marketing approach, I'm just asking if you are missing an opportunity.I’m happy to say I’ve finally reached the magic age where pop music doesn’t hold the slightest interest to me. However, you can't knock the ability to gain attention from those ranging from ages 8 to 80, male and female, and any language or geographic location around the world. In general, the marketing world has thrown 'broad appeal' or mass marketing into the ash heap. Going for a broad appeal reaps different rewards. As a middle ager, I split the universe on this issue and I'm familiar with both. Arguably most people alive today know either Adam Levine or Mick Jagger. When we visited a couple of years ago, we were able to connect because of the broad appeal of the work. (In fact, it ended #1 on the Danish pop song chart in 2011).
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Her two little girls have yet to learn English and my Danish skills are virtually non-existent - but my nieces knew this song. Does the 'band' need some reviving? Have you become stuck using the same formula? Are you producing the same or better results? However, as Levine explained this song and the approach they took broke the mold and "totally revived the band." That formula has worked well for them they have sold millions of songs. Maroon 5 has a distinctive sound and frankly many of their songs are about relationships gone bad. Others often bring a new perspective and a new way of thinking that leads to better answers. Maroon 5 stuck together as a group, I'm saying widen the aperture. Are you stuck in a rut, using the same people or have you branched out and invited others into the conversation? I'm not saying be disloyal. Both choices payed off for the band.Ĭonsider your partners. Second, they involved Christina Aguilera for back-up vocals. The first was that they used the work of an outside songwriter, Ammar Malik (and his colleagues). Maroon 5 took two major departures on this song. We stick with people with whom we are comfortable. We hear so much about the benefits of teaming however, most teams tend to consist of the same players. Are you playing to win or simply playing not to lose? Are you making bold claims (and then delivering on them) or are you playing it safe. What are you saying about your product, your company, or yourself.
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Levine said it well, it's "one of those songs that was definitely a risk it's a bold statement." True, it's not the same as saying you have the moves like Michael Jackson, but Jagger no doubt has his own flair and comparing oneself to him is no small claim. Here are 4 decisions they made to create a Moves Like Jagger experience:Ĭlaiming to have the moves like Mick Jagger is a bold statement. It marked a departure for Maroon 5 in a number of ways. Moves Like Jagger has been a huge success lauded by the music industry, but it could have been a laughable flop. The song features Adam Levine, Maroon 5's lead singer and People Magazine: 2013's Sexiest Man Alive, along with Christina Aguilera on vocals. (6 x platinum), 4.6 million copies in South Korea, and millions more in countries around the world. Since then, the upbeat ode to Mick Jagger's dance moves has sold over 6.3 million copies in the U.S. Whether you like the song or not, you are no doubt familiar with Maroon 5's "Moves Like Jagger." It debuted at #8 on the U.S.